Overview


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This Case Study deals with an optical retail store which faced certain pain points and how OIC solved those pain points using the Customer Engagement Platform (CEP) . SMS Campaigns were launched on behalf of the optical retail store and the resulting performance metrics were measured. The Case Study addresses how Anglo American Opticals were benefited with the CEP (SMS) campaign.

Anglo American Opticals

Industry: Retail Optical Store
Location: Vadapalani
Size: 300 sq ft



Company Bio

The Anglo American Opticals have three retail stores, one in T.Nagar ,Vadapalani and Tambaram. They offer professional services and customized products to suit customer needs. They stock a wide range & variety of inventory spectacle frames, contact lenses,sunglasses and accessories to suit the taste and budgets of the customers. They have over 800 frames on display at anytime and a large backup stock.



"OiC is a great Marketing Tool that any Optical retailer would need."

- Sunil
Owner Anglo American Opticals



The Challenge

The walk-ins have reduced in the Vadapalani stores.They needed a solution that would promote their store as well as increase the number of customer walk-ins and to make people aware of the store existence.Our challenge was to advertise the store and at the same time to increase the number of customer walk-ins. If we could increase the number of walk-ins then automatically it would create a brand awareness and also would enhance the sales.





The Solution

OiC has Customer Engagement Platform. The CEP has preferred channels of communication that includes SMS campaigns, Whatsapp campaigns,Mail campaigns and Calls.The Anglo American Opticals approached us to run a SMS campaign, Whatsapp campaign and Calls for their new optical shop at Vadapalani. They chose the CEP so as to increase their number of customer walk-ins and to promote their store.

The Action

OiC had Run a Quiz campaign for Anglo American Opticals Vadapalani for 5 days. SMS was sent to Non-Transactional customers of 9800 with a link on Day- 1 to 5. Users who have answered the quiz have got free sunglasses from the Anglo American Opticals Vadapalani. 200 Sunglasses were given away to the people who cleared the quiz . They were asked to come to the shop and collect the sunglasses. The SMS was sent at a frequency of 4 times in 5 days to the 9800 numbers during the campaign. Calls were also made to about 50 people.




"This campaign would surely bring in a lot of customer walk-ins"



-Vasan
Founder and CEO






Result

No.of sms

9800

SMS opens/Clicks

286

Click Through Rate

2.9%

Customer Walk-ins

112

#Days

5



Campaign Insights

100% of optical retail stores believe in customer retaining as a factor to increase the sales

90% of optical retail stores believe in customer engagement



SWOT ANALYSIS OF CEP


Strength

• Acquiring new customers.
• Increase walk-ins into the store.
• Creating Brand Awareness.




Weakness

• Customer loyalty is a concern
• Lack of computers



Opportunities

• Offer various features to retailers.
• Creating new ideas to attract the end users.




Threats

• Lack of trust in software and technology
• Poor previous experiences of software



Conclusion

OiC CEP APP is the right fit for the retail stores as 100% of the Optical Retail Stores believe that retaining customers would increase their sales. 90%+ of Optical Retail Stores believe that customer engagement would be the major factor to retain their customers and improve their sales.



Customer Engagement

Marketing

Offer